General Purpose Vision
There is an optimal embodiement for robots, all the value will come from the software on it.
Smartphones
Robots
As everybody will be working towards the same optimal embodiement, the first one who gets to mass manufacturing scale will have reduced costs the most. This will enable them to start gathering data on a massive scale, initiating the data flywheel which will lead to the creation of a closed ecosystem. A product ecosystem inside of which developpers will only be able to build value by writing software, one akin to Apple.
Applications only have freedom of design in the software space.